groovy journey cookbook

Picky Eater Depot, also known as P.E.D, is a chicken and cheese-based food truck based out of Charlotte, NC, but has taken their journey on the road across the United States. This food truck gives back to the community as much as possible, with showcasing recipes from local towns and highlighting local chefs and chefs-to-be in their new outdoor kitchen. In this cookbook, the recipes shown are those that are featured in the truck, as well as others discovered while on their groovy journey around the U.S.

​The psychedelic patterns used within the cookbook and various parts of Groovy Journey are a direct homage to the psychedelic era of art and culture. This, as well as the food truck containing food for picky eaters, gives it a unique aspect and engages the viewers and target audience to look further. The modern typography for the logo is playful yet timeless, allowing for years of use and an easy identifier for the P.E.D brand.

deliverables

Cookbook Design

Menu Design

Logo

Food Truck Wrap

Takeout Packaging

programs used

Adobe Indesign

Procreate

Adobe Dimension

Adobe Illustrator

Adobe Photoshop

Sign with red text reading, WELCOME TO THE PARTY, and a paragraph explaining Picky Eater Depot as a food truck from Charlotte, NC, traveling across the country.
Recipe page for homemade chicken nuggets with a colorful cartoon illustration of a chicken on the left side.
A plate of macaroni and cheese garnished with a sprig of herbs, surrounded by a colorful border with orange flowers
Colorful mural featuring a vintage Volkswagen bus on a wavy yellow background with large white text and a radiant sun in the sky, surrounded by rainbow-colored stripes.
Menu on a clip with food and drink section headers, featuring large colorful words 'DRINKS,' 'SANDWICHES,' 'DESSERTS,' and 'ENTREES' in orange, yellow, and red.
Part of a restaurant menu listing food items including Tater Tots, Loaded Tater Tots, Mac n Cheese, Bacon Mac n Cheese, and Cup of Chili with their descriptions and prices.
Close-up of a restaurant menu listing chicken dishes, including chicken nuggets, chicken strips, chicken sandwich, and grilled cheese, with prices and descriptions.
Colorful food truck with rainbow stripes parked on city street in front of modern glass building with holiday decorations and Christmas tree
Colorful paper shopping bag with twisted white handles, featuring a pastel rainbow wavy pattern and a central label reading Ped, Picky Eater Depot.
A rectangular yellow container with a colorful abstract label reading "PED" and "Picky Eater Depot".

process

Take a look at all the beginning stages of this project and see how it became what it is today.