gardens by the bay

Gardens by The Bay is a popular tourist attraction within Singapore's city limits. Recognizable by their tall tree-like towers, their branding is a bit unrecognizable and was in need of some updating. Playing with the nature presence found within the attraction and lots of green and waterfalls, creating the new branding around that inspired these posters and new logo that gives the updated look to this brand that was much needed, and creates an eye-catching visual for those who visit to be drawn to.

deliverables

Poster Series

Branding

Ticket Design

Website Design

Packaging + Souvenir Design

programs used

Adobe Illustrator

Procreate

Adobe Photoshop

Figma

Three green posters with abstract illustrations and text that reads: "Discover where wonder blooms," "Explore where wonder blooms," and "Learn where wonder blooms" inside an indoor corridor with gray walls and red marble flooring.
Three posters on a wall in an airport, promoting Gardens by the Bay in Singapore, with slogans: 'Discover where wonder blooms,' 'Explore where wonder blooms,' and 'Learn where wonder blooms.'
Three admission tickets for Gardens by the Bay, featuring different colors and attractions: OCBC Skyway, Flower Dome + Cloud Forest, and Floral Fantasy, with details on date, time, and restrictions.
A set of branding and promotional materials for Gardens by the Bay, including a white paper with green text titled ‘Where Wonder Blooms’, business cards, stickers, an envelope, and a pen, all arranged on a pink background.
Three green shopping bags with 'Gardens by the Bay' logo and stylized graphic of different architectural structures, set against a dark background.
A woman with blonde braids and glasses wearing a green T-shirt with the text 'Where Wonder Blooms' stands next to a man with curly blonde hair in a black T-shirt with a illustration and the text 'Explore Where Wonder Blooms' against a concrete wall.
A person holding a light green tote bag with the words "WHERE WONDER BLOOMS" and "GARDENS BY THE BAY" printed on it, against a beige background.

process

Take a look at all the beginning stages of this project and see how it became what it is today.