fatphobia

Fatphobia is the current word going around when discussing the hatred and mistreatment of those who are overweight. It has been around for such a long time in society, and has impacted different levels of people’s lives, including how they receive medical attention. Taking a look through the eyes of someone who has fallen victim to weight bias, this projects brings awareness towards the foul attitudes and practices displayed by medical professionals and is the first step in changing the behaviors and practices of bias in the medical community.

​The use of a script font for this specific project is to reflect on the nasty word of Fatphobia and the hatred and hurt that comes along with it, so creating visuals that draw the viewer in through pleasing pink visuals and beautiful script typography, and inform the viewer about statistics and the problem in the medical community and push them to further do research and look through the other materials in this project.

accolades

SCAD Juried Competition Selected Winner- April 2022

deliverables

Magazine Cover + Editorial Article

Poster Series

Social Media Awareness Posts

programs used

Adobe Indesign

Adobe Photoshop

Adobe Illustrator

Page from a book or magazine titled 'The Fear of Fat Bodies' by Savannah Kell, discussing fatphobia and societal discrimination against overweight individuals.
Open magazine page with pink background featuring an article titled "The Fear of Fat Bodies" by Savannah Kell, with a partial view of a photo of a person with blonde hair and pink tips.
Open magazine featuring a woman with pink hair and a profile view, along with text on a pink background.
Open magazine or booklet with an article about weight bias and medical professionals. There is a photograph of a woman with pink hair on the left page, in a sleeveless beige hoodie, holding her belly, and text on the right page including headings like 'Psychological' and 'The Conclusion'.
Three posters with messages about health, each featuring a woman in different poses and clothing, displayed on a tiled wall near a staircase.
A poster in an underground subway station shows a woman with long curly hair from behind, wearing white underwear and bra. The text on the poster reads, "Fat doesn't mean unhealthy."
Three posters on a wall promoting body positivity and health. The first poster shows a woman with curly hair in a white sports bra and underwear, with the message "Fat doesn't mean unhealthy." The second poster features a woman with pink hair in a yellow jacket, with the message "Health is more than a number." The third poster shows a woman with dark hair in a purple jacket and jeans, with the message "Healthy. Clean. Beautiful. Loved."
Three smartphones display social media posts about ending fatphobia in medicine. The first shows a pink background with a QR code and the text 'END Fatphobia in Medicine.' The second features a woman with dark curly hair and the text '52% of women say their weight keeps them from getting proper medical care.' The third shows a young woman with dark hair, arms crossed, and the text 'Swipe Up to learn more about fatphobia in medicine.'

process

Take a look at all the beginning stages of this project and see how it became what it is today.